AI TECHNOLOGY IN MARKETING

Currently, artificial intelligence (AI) is becoming an important “weapon” for marketers, trusted by many people to implement strategies: Brand positioning, product marketing, content marketing, competitive marketing,… Through this article, Flash Cloud will help you understand how artificial intelligence (AI) is gradually changing the “game” in the marketing industry.

1. What is AI? And why is it important in Marketing?

AI (Artificial Intelligence) is a technology that helps computers “learn” from Internet users’ data and do things that computers could not do before: analyze, judge, respond, etc. In the field of Marketing, AI helps sellers and businesses understand customers more deeply, save advertising costs, increase the number of customers accessing products and improve user experience.

2. 5 applications of AI in Marketing today

2.1 Personalize content

AI can analyze customer actions and behaviors through search history or what customers like to watch. From there, it will suggest a list of products that customers have viewed before, which not only increases sales opportunities but also makes customers feel “personally” cared for.

2.2 Chatbot and automated customer care

Chatbots use AI to respond to messages and support customers 24/7 without the need for live staff. With the ability to understand natural language, chatbots are getting smarter, can advise, answer questions and process orders quickly – especially useful for online shops.

2.3 Predicting user behavior

Based on the history of interactions, AI can analyze and predict the next behavior of customers. For example: who is likely to buy, who is interested in which product, or when users are most likely to open promotional emails. Thanks to that, businesses can easily plan to approach customers more effectively.

2.4 Save advertising costs

Advertising platforms like Facebook Ads and Google Ads are integrating AI to deliver smarter ads. AI automatically adjusts budgets, selects display times, and analyzes performance to deliver optimal results at a reasonable cost.

2.5 Data analysis and performance measurement

One of the greatest strengths of AI is the ability to process massive amounts of data quickly. Instead of having to sit through each report, AI will aggregate, evaluate the effectiveness of each campaign, and suggest improvements for next time. This helps marketers make faster and more accurate decisions.

3. Benefits that AI brings to marketing activities

• Save time and operating costs.
• Increase accuracy in reaching target customers.
• Improve personalized experiences.
• Optimize advertising campaign effectiveness.
• Improve conversion rates.

All of this leads to a single goal: helping businesses sell more products, at lower costs.

4. Challenges in applying AI in business

While AI offers many benefits, its adoption is not easy. Some common challenges include:

• Initial cost: Some AI tools are quite expensive for small businesses.
• Lack of technical human resources: Not everyone knows how to operate or integrate AI.
• Dependent on data: AI needs data to learn, if the data is wrong or missing, the results will also be skewed.

However, with the development of technology today, there are more and more AI tools that are friendly, easy to use, and even free or cheap.

5. Where should a business start?

If you’re just starting out, don’t try to do everything at once. Try simple apps like:

• Use free chatbots to automatically respond to customers.
• Set up smart email marketing, personalize content by user group.
• Use customer behavior analysis from Facebook, Google or website data.

Once you get the hang of it, you can invest in larger systems like AI-integrated CRMs or deep marketing automation software.

6. Conclude

AI is changing the way we do marketing – from understanding customers better to optimizing costs and improving sales efficiency. Whether you are an individual or a business, learning and applying AI early will be a strong competitive advantage in the digital age.